We offer innovative automotive marketing services...the best of its kind in India. Our main focus is to improve customer satisfaction through the use of a computer based Customer Retention and Prospect follow-up System.

Full control over the customer relation management is crucial for any organization. Marketing effectiveness, customer profitability and sales success for customer segments, products marketing and marketing. The CRM model monitors the sales results over all relevant angles for in-depth insight results and performance for product/market combination.

The CRM models allows detailed views on -

• Product, product groups, brands,
• Sales effectiveness, per sales rep, account teams etc.
• Regional, branches, customer segment
• Customer penetration

Advantages -

• better insight in the successfulness of individual products
• more control of results per branch/sales team
• customer segment sales reports
• no development costs
• customizable to individual needs
• fits any product oriented sales organisation

Onika provides high quality, interactive and multimedia customer relation management to corporate clients in India. We develop and implement strategies for clients to improve the quality and efficiency in customer acquisition, customer retention, and customer transactions. Using advanced techniques, we provide total solutions of customer relations management for our clients.

Customer acquisition
We use data mining tools to develop models that can substantially improve the success rate of customer acquisition for our clients. Using our models, the client can significantly reduce the cost of acquisition and increase the number of new customers.

Customer retention
Companies realize that retaining existing customers is far more profitable than acquiring new customers. We have extensive experience in developing and implementing customer retention programs. We use advanced statistical tools such as survival analysis to identify customers with high risk of leaving and provide proactive programs to increase customer retention rate.

Customer transactions
How much and how often a customer uses a company's product/service are vital to the company. Customer usage is closely related to a number of variables such as customer demographics, psychographics (lifestyles), social environment, and the characteristics of the product/services. We develop models that can identify high usage customers and help client to effectively target them.

Total solutions of customer relations management
Our goal in providing customer relation management is two-fold. First, we help clients identify the lifetime value of a customer by integrating the models we develop for customer acquisition, customer retention, and customer transaction. Second, we help clients design and implement a program to most effectively reach the customer and maintain a long term, positive relationship with him/her.